We recently launched a series of digital salon tools to help everyone with DIY dye. To fade a colour out quicker, try washing more frequently and soaking your hair in shampoo like a mask before rinsing.
You can also top up your colour by mixing your Super Cool Colour with the mask and applying every few washes. Using regular treatments like our Reincarnation Mask or Hair Elixir will help to moisturise. If your hair is porous and damaged, you’ll find it fades much quicker. Healthy, hydrated hair retains colour the best. What should people bear in mind when it comes to caring for coloured hair? Do you have any tips on optimising how long the colour lasts, or shortening that time to make it fade more quickly? They both fade to an ashy, silvery tone before going back to blonde. Some shades like green or purple are notorious for staining the hair, so I developed new formulas with anti-stain technology like Green Juice or our Violet Skies Shampoo.
Vivid and deep colours last the longest and the softer shades will fade quicker - but they’re easy to maintain if you want to keep topping up your tone. View on Instagram How long do the colours tend to last, and will the base hair colour return to what it was once the new colour has faded? Vivid oranges, reds and pinks are popular right now - Tangerine Dream and The Big Pink are some of our bestsellers. We’re seeing that people are more willing to try something new and continue to experiment, whether that’s in a salon or at home, and they’re going bolder and brighter. Now that lockdown is easing and we’re all looking forward to a summer of fun, are you anticipating a further interest in vibrant colours?Ībsolutely! Without access to salons, people became colour experts and enjoyed having no dress codes to follow at home. We sold a pink product every 30 seconds last year and we launched a new shade, Gobby Pink, because it was so highly requested. Last year we saw more people than ever coming to Bleach to experiment with colour during lockdown - and it was surprisingly experimental! Our pinks and pastels were the most popular for people trying colour for the first time. View on Instagram What has the appetite for hair colour products been like during the pandemic? Was there a heightened demand from people seeking something to help brighten up lockdown?